Your skincare fights ageing for 30 minutes a day. What you dry with does the other 23½ hours.

Post-shower, your pores are open — and so is the question of what touches them.

600 GSM — dense, drinks water fast

Terry Long-staple bamboo — spa-soft hand

75×150 cm — full wrap, generous drape

₹1,499

MRP · INCL. OF ALL TAXES

20-WASH DURABLE NON-IRRITANT CERTIFIED NABL-ACCREDITED

THE SKINCARE BRIDGE

A hot shower leaves your skin warm, damp, and at its most absorbent.

The towel you reach for has been damp for 48 hours — the most bacteria-friendly object in your bathroom. You've already invested in clean skin. This decides what meets it.

01 Shower

Alive bath towel THE DECIDING STEP

03 Serum · moisturiser

TESTED, NOT PROMISED

>99.99%

Reduction in bacteria on the fabric surface, measured after 24 hours of contact.

AATCC 100:2019 · REPORT BTS2502043-01

S. aureus ATCC 6538 · K. pneumoniae ATCC 4352

THE SLOW MATH

Ageing isn't one bad day. It's the small ones, multiplied.

1 shower on a damp towel — nothing.

100 a season of mornings — still nothing you'd notice.

10,000 a decade of showers pressing bacteria into open pores — the quiet difference between skin that recovers and skin that's always a little inflamed.

Less daily micro-inflammation means skin that ages on its own timeline, not your towel's.

NATURE SHIELD · THE MECHANISM

Antibacterial actives embedded in the bamboo fibre — activated on friction.

01 · ACTIVES

Neem · Aloe Vera · Tea Tree Oil

→

02 · CAPSULE

Micro-encapsulated into the fibre

→

03 · TRIGGER

Released by the friction of towel on skin

Every pat dry is an activation — the towel works hardest exactly when you use it.

INDEPENDENTLY VERIFIED

>99.99% REDUCTION NABL TC-8484 AATCC 100:2019 AATCC 147-2016 IS 4011:2018 · NON-IRRITANT 20-WASH DURABLE

Zero growth — no colonies formed. AATCC 147-2016

Non-irritant · mean score 0.00/8.00 · 26 participants, zero adverse events. IS 4011:2018

AATCC 100:2019 · BTS2502043-01 // AATCC 147-2016 · BTS2502044-01
Biotech Testing Services LLP · NABL TC-8484

What this does — and what it doesn't.

✓Removes the daily aggressor — >99.99% of surface bacteria

✓Gives open, absorbent skin a clean surface to meet

✓Protects the skin your actives work on

—It isn't a skincare treatment

—It doesn't reverse ageing — it removes what accelerates it

—It makes no claim its lab reports don't

A cleaner surface for skin that's healing — not a treatment.

BRING IT HOME

Choose your set.

Pair it with the Hair Towel Wrap The other post-shower hour · from ₹699 VIEW →

HOURS YOUR SKINCARE CAN'T REACH

Your routine covers 30 minutes. This covers the post-shower hour.

ALIVE · BATH TOWEL PDP · CREAM WORLD · LONGEVITY V2